Social Bookmarking Tips For The Best SEO Results

One of the earliest off page SEO methods.

Social Bookmarking is one of the earliest off page SEO methods in our text books. Well simply like any other technique, there are approaches to use Social bookmarking niche sites as well, and there are techniques to use it proficiently. If you only use it, you’ll get benefits, while applying it effectively will get you remarkable results. Let’s begin from the fundamentals.

What is Social Bookmarking?

Social Bookmarking is the exact as regular webpage bookmarking, think about it as the cloud variation of bookmarking. Once you bookmark web pages on your web browser, it is typical bookmarking, however, when you do the equal over a Web-based page, it is social bookmarking. It actually wasn’t created as a Back Linking or SEO Strategy. Rather it was merely a greater method for people to keep the links they prefer so that they may access it later on. It’s really like the Yellow pages of links, yet with time people started to understand that back links are one of the generally essential SEO elements, and bookmarking sites should get you back links. So from listing web links, it started to be a SEO approach. People began listing sites not since they desired to store it, but just because they desired to have a hyperlink from that website to their websites to increase their ratings.

Gains of Social Bookmarking.

Now you understand what Social Bookmarking is, nonetheless why is it significant? It’s prevalent understanding they’ll get you back links, nevertheless what kind of back links, why are they unique?

Direct Traffic.

Persons visit social bookmarking sites for a number of motives, one of them certainly is bookmarking their personal websites, the additional is to checkout other web pages. So that’s a lot of direct website traffic you’re looking at.

Do-follow web links.

The best social bookmarking sites from the beginning of days have provided dofollow back links, it’s one of the various causes why they’re so well-known.

Easy links.

Even if the links are nofollow on several social bookmarking sites, what is important is that you obtain those web links quickly, there’s no mailing, guest publishing or trouble. You simply have to sign up, which will might be non-obligatory in some instances, and list your hyper-links. Search Engine robots crawl social bookmarking sites regularly as well, indicating your links might get listed the moment a bot crawls it.

Employing Social Bookmarking for SEO Successfully.

Therefore social bookmarking is useful, let’s make it rewarding. Since linking carried out wrong can harm your projects fairly bad.

Shift Anchor Text.

The one error almost everybody makes while producing any kind of web links is using the exact anchor text repeatedly again. Very well it may well have worked well half a decade back, these days? Not really much. Anchor text variation is one of the fundamental and just about all crucial actions you can take whilst building links for your site. Here’s a live case in point showing what I indicate:

Main Keyword: Best Android App.

First Anchor text: Best Android App.

Second Anchor text: Brandable Web links, Website name.

Third Anchor Text: Amazing Android apps.

Fourth Anchor Text: Read more.

And so forth.

Proceed Slow.

The moment you 1st land on a Social Bookmarking web page, you experience like striked the goldmine. A system where you can certainly lay off as many links back to you as you prefer and there’s no one to prevent you. Good there is, and the devil will go by the company name of Google. It won’t quit you from establishing links, it only has its very own ways of displaying discontentment. So my recommendation is, go slow. Do not produce more than 2 links/day for one web page from one Social Bookmarking site on a limit.

Do Follow Links.

This one goes with no saying, if you’re attempting to complete some link juice, you’ll require a dofollow over a nofollow virtually any day of the year. That’s specifically what you’ve got to do whilst bookmarking your internet site. Try to use websites online which provide dofollow links, yet also ensure that you aren’t solely pursuing dofollows and ignoring the nofollows, since well this matters as link variety as good.

Exact Description and Profile Data.

Various times, when generating a profile or composing a description, you are likely to copy paste the equal data over and over again. And then you’re just like, Google won’t go through the entire article, merely the anchor texts. Well that’s so erroneous, Google does pay interest to the encircling keywords of virtually any anchor text as perfectly. So using the exact data over and over obviously transmits a duplicate flag which in turn isn’t precisely healthy for your web links. So try to use as many new data as possible with every link. Even though fresh data doesn’t suggest evolving your registered identity, if you’re producing links as Mr. X, you can maintain using the corresponding name over and over again, it in fact works toward establishing authority.

Be Legit.

When ever you open an account on a Social bookmarking webpage, most of the times you simply sign up, put your web links and by no means go back again. Perfectly, the basic idea ought to be to build a Real profile generally there, make it look much like you aren’t there for the web links but for actually using the framework. Try to socialize with additional bookmarks, pages, and persons on the website, if they’ve such a community, do not place links every single day and so on.

Be Specific.

Just about all Social bookmarking sites enable you to decide upon category for your bookmarks once you’re setting up them. The greatest thing you can do is, go for a category as particular and narrow to your internet site as feasible. It’s not accurately a SEO element, but it nonetheless counts. And anyways, all those other groups which may possibly seem like having millions of site visitors will be over crowded in any case.

Don’t be a Script Kiddie.

On Fiverr, you can easily, very easily discover that some folks can build 10000 social bookmarks for you for $5 gigs. Very well, don’t go for them. Nor should you go for all those conveniently available, inexpensive automated link building methods. In fact, you shouldn’t go for any kind of tool doesn’t matter how high quality it is for link building. Not really for social bookmarking, not for web 2.0s essentially not for any sort of type of link building. Do it by hand and your site would say thanks to you permanently.

Write Winning Sales Copy That Will Take Your Business To The Next Level

Writing Enticing Sales Copy

In order to get your business up and running in the right direction, writing relevant sales copy is one of the biggest defining factors in the earning potential of most businesses. Writing sales copy is no mystery, but if you don’t have the skills to sell through the written word, your business will suffer as a result of this. You might need to find someone who can do this for you so that you can maximize your income. However, using copy writers will be extremely costly. If you are just starting out, you are not likely to be able to afford this kind of cost at the outset. The problem is, without good relevant sales copy, your business is less likely to reach its full potential.

So, what should you do? Our advice is to learn how to write stunning sales copy yourself! However, before you can write a winning formula, you must identify your market, whilst keeping in mind that there is likely to be some serious competition, unless your product is new and unique. Be sure to describe your product’s uniqueness stating exactly how this will meet the needs of your prospects. Also, there is likely to be some overlap, that is to say, if you are writing sales copy to sell a particular item of clothing, to men, that doesn’t mean that there won’t be any interested female parties and or other groups. So you must choose your language with this in mind. Sport is a good example of this as many women are now participating in some sporting activities such as football and rugby, which traditionally have been male orientated activities.

Here, even the colour of your sales copy matters, since, pretty pink sugary copy won’t appeal to most manly men and only some women for example. You could help yourself by seeking out other similar products and checking out the colour and style of their sales copy. Have you noticed how supermarkets make their own brand products to resemble famous brand products? Well this is a tried and tested formula that works. Note how certain colours have become synonymous with particular products. For example cornflakes with red, yellow, green and orange, sugar with blue and white, cleaning products with lemon yellows, purples, blues and reds depending on the ingredients used.

Manufacturers use colour to give an impression of the ingredients used. For example, there are a lot of washing powders and washing up liquids which use extracts of various fruits and flowers and are colour the same as those fruits and flowers to denote their presence in particular products.

The next thing to keep in mind is that, to write killer sales copy which will laser target your customers, the headline and the salutation, should make a genuine claim, a promise to deliver that which ties in with your prospects needs, aspirations and interests. Also, the benefits and solution should run like a motif throughout your sales copy subtlety reminding the reader what is on offer and how they can benefit from it. For example, here the offer is information on how to help you write effective sales copy, the solution being, that you the reader will increase your customer base resulting in a raised volume of sales.

It is important to get this right, as it is no good writing brilliant sales copy which will sell products which are not up to the mark, as this will only result in many customers asking for a refund. If the product has some minor flaws, be up front about this as this will gain your prospects respect and will save you time in the end. If there are things you feel that you need to hide about a product, then you really should consider whether you should be selling or promoting it.

Deliver a Clear Message

You must deliver a clear promise and your sales copy should maintain a clear consistent unmistakable and irresistible offer. Your choice of words should make the reader internalise what is being set out before them. Powerful words take us on a journey and stimulate our desire, but you should only use them if they genuinely describe your product.

Effective words invite us to think carefully about what’s being said. Persuasive/descriptive words create the opportunity for us to make an informed decision without feeling unfairly induced to do so. Writing sales copy is like a type of rhetoric on paper which stirs up emotion and courses people to take action based on what they understand. Here, the action you’re looking for is orders resulting in confirmed sales.

Avoid speaking in jargon

Put simple, if your intended audience can’t understand what is being said, at best they’ll dismiss you. Moreover, they won’t trust you and will not make any purchases at all, nor will they ever recommend you to anyone else. In fact, they are more likely to share a negative opinion about you as opposed to anything else. This is not to say that jargon doesn’t have its place. For example, if the jargon is subject specific as in medicine or law, and you are writing sales copy for these audiences then you should use the expected language to communicate your message. To do anything other than this will look like you don’t know the subject well enough.

How Long Should Your Sales Copy Be

In short, your copy should be as long as it takes you to fully lay out your offer, explaining the good that it will do. In the words of Ted Nicholas “Sales copy can never be too long, only too boring” so keep it interesting because if you bore your prospects you won’t get any sales at all. You need to make sure that you engage them with your first few words or they will be gone forever.

You can often gage how long your copy should be according to the cost of the products or services. You are promoting. For example, if you are selling an item for $5.000, you are going to need to write enough sales copy laying out the attributes of the product or service. This will help convince your prospects of its benefits and the solution it is going to provide to their problem. This will result in sales for your company. Don’t assume that the product will speak for itself; you will need to do the same even if you’re promoting luxury items.

In many industries, generating interested leads is a big part of the business. In cases of services and high end products in particular, your chances of selling directly from a single page sales letter are fairly slim. This is why a well thought out sales process, starting with a prospecting letter to qualify leads, can prove to be a very effective strategy when trying to sell high-end products and services. A good sales letter will draw in qualified prospects that have read your sales copy and understand what your company has to offer. You could of course write a simple sales letter which direct prospects to a website where you have put some more detailed sales copy.

Emphasize the Benefits That the Reader will enjoy

Make sure your sales copy emphasises all the benefits of what you’re selling together with your unique selling point, (USP) without pressing too hard for an immediate transaction. Make sure your offer isn’t sounding too good to be true, or that the cost is not too low as both of these will prevent your reader from making a purchase. Having the ingredients of well written truthful sales copy together with a compelling offer and strong call to action will usually deliver the desired response from prospects as long as the product is as good as you say it is. In fact, the best result s come in when the product or service is even better than you have stated.

Promote New Products or Services

When you are promoting a new product to existing customers, you should keep in mind that these are hot leads, since they are already familiar with your company. For this reason, they require a particular type of sales letter, designed to help you maximize the lifetime value of these customers. The art of the sales promotion letter sent to existing customers is one which should never be over looked. A good technique is to make special offers explaining that this is because they are a valued customer. You should of course always continue to give extra perceived value for money. On this basis, you will continue to hold the attention of your customer with the possibility of further sales.

As well as emphasizing new ways your business can help your prospects, continue to remind your existing customers of what you’re already doing for them. Relate the new benefits of your product launch to the benefits your existing products and services are already giving them. Continue to remind them why they use your company, instead of the competition. You’ll get the best results when your sales copy continues to link and make references to new and existing benefits and how they compliment each other. This will certainly give current customers a concrete idea of how your new offers relate to the reasons why they already buy from you and will encourage new customers to come on board.

Limited Time promotions and offers

If you’re not offering a new product but running a limited-time promotion, or simply reminding the market of your company, be sure to emphasize how taking advantage of your offer requires action within a limited time period. For example, a discount on a gym membership allows customer to enjoy an even better value for money than usual, but this extra special offer will end on a specified date not too far into the future. By doing this, you know that most of the sales you are going to make are likely to be in by the date you have stated. Make it clear in your sales copy that the offer will not last as this is much more likely to course a reader to respond immediately after reading your sales copy, rather than putting your offer aside for later and never returning to it.

This is a useful sales technique, but it must be genuine. Here, we advise that this be a genuine time limited offer and that you should withdraw the offer at the end of your specified time limit. There is nothing to stop you from offering the product or service again in the future. Using a time limit as a way to induce people to make purchases is likely to result in a lot of money back requests and is likely to expose you as running a dishonourable outfit. Even if you do manage to make sales as a result of this, you won’t enjoy any repeat custom or referrals.

Writing Sales copy for an Online Business

When writing sales copy for your business’s website, it is essential that you write sales copy which can easily be found by search engines. Search Engine Optimisation (SEO) is an essential skill for success in online businesses. If you don’t know how to optimize your copy you will need to learn how to do this. The cost of a professional to do (SEO) will be high, but it is not something you should over look. It could help you beat the opposition, so I’ll give you a brief outline of what you can do to improve your chances in the absence of a professional SEO copywriter. As I’ve already said, SEO stands for ‘Search Engine Optimization’. SEO is the technique of generating traffic from the search engines, (in particular Google) to your website.

These visitors are interested in your products/services because they have been searching for them using search terms which correspond with your website. Writing sales copy for a website will involve writing copy in such a way that it will achieve two important goals: The first being to get visitors to come to your site via search engines. The second goal is making sure that plenty of qualified visitors who are more likely to become your loyal customers also visit your site. These visitors are more likely to become customers since they are definitely looking for your content as they have arrived via a search of the key words you have used in your sales copy and Meta tags.

I hope that this article will help you in achieving this yourself! One of the main skills of writing sales copy for your website is ensuring your copy uses what are known as long tail keywords which are typically 1 to 3 words long and may form a short phrase or be part of a longer one. E.G. ‘Home grown business’ or ‘Grow your business from grassroots up’ Avoid using single generic terms such a health or gardening as these are unlikely to bring many qualified visitors because they are 2 generic terms. Note, that if you are paying for your traffic using words which are generic terms will bring lots of unqualified visitors costing you unnecessary money. Including long tail keywords at the right percentage of 1% to 5% in your copy is the method which will bring good results.

Carefully written Website Sales Copy

When producing sales copy for your website, using long tail key words of 2 to 3 words will usually maximise your potential to complete sales. This is very important and must be researched carefully. Also make sure your copy has the same keyword as any ads, articles, slides, etc. that you have and produces and relates to the same products/services. Your keyword density, that is your main keywords/ phrases should make up no more than 2% to 5% of your body copy. More than this percentage will course the search engines to become unresponsive ignoring your sales materials all together. Also, for this reason, your key words must relate directly to your products/services.

Title and Description Meta Tags

If your sales copy is for your website, you also have to pay particular attention to your title and description Meta tags. To briefly explain, your meter tags are concealed within the (HTML) hyper text mark-up language at the back of every website. You can see an example of this by going to any website and right clicking anywhere on the main body of the site and choosing ‘view source’ from the dropdown menu. You will find the Meta tags at the top of the source code. These are extremely important for two main reasons. The first is that search engines look at these tags to determine what your web page is about, which will determine where it will appear in terms of index page search engine rankings.

That is, your website could appear in 1st, 2nd or 3rd position on page 1, 2 or 3, etc., the main keyword/keyword phrase for each page on your website should be included in both the Title and Description tags. Clearly, position 1 on page 1 in any search engine ranking is the best of all and is where you should aim to be. The second reason why these tags are so very important is that this is the copy a reader will see when your page comes up in search engine results.

There is a direct correlation between your Meta tags and the key words used in your web sales copy. So, the key words for these Meta tags need to be compelling, as this has the effect of maximizing the number of searchers who actually click through to your site from the search results. Since you can’t have a face-to-face meeting with every prospect or customer, your sales copy must be compelling. It must convey honesty and trust worthiness to the reader and must also lay down your authority in your line of business.

If you have a proven track record, be sure to emphasize this in order to build expectation and trust. You should also make use of genuine testimonials if you have any. If you are promoting someone else’s products as an affiliate, then you can utilize their testimonials.

Trust You Instinct

After a little practice you’ll know if you’re getting it right as your words will create feeling and emotion as you write them. You will begin to experience taste, small, sound etcetera as your words dance and skip on the page in front of you. Of course this all depends on what you are writing about. For example, writing sales copy about a fragrant spa wouldn’t usually create the emotion of a freezing cold rainy day. Similarly writing sales copy about citrus bath oils, gels and soaps may create the emotion and fragrance of walking through a leafy orange grove with its brightly coloured fruit all around you!! Always remember, it is being able put yourself in the role of the reader which will enable you to write winning sales copy which sells products.

Your Sales Copy Should Always Include Every Possible Means of Taking Payment

For example: ‘Please look over the enclosed materials and order form which you may return in our self-addressed, postage-paid envelope. Please make cheques payable to P.J Farnham and sons coach tours & water parks Ltd. We also accept all major credit and debit cards. Please see enclosed order form for full payment details. Alternatively please visit: Insert your (URL) to complete your order online’.

Finally, if you keep the following important components of composing your sales copy in mind you will be successful. You need a clear and compelling offer, an explicit transaction that you are inviting the reader to make. Here’s an example of an offer: “For a one off payment of $37 you can have delivered to your door a complete expert exercise course which will have you toned and buffed inside 8 weeks!!” An attention-grabbing headline, which offers the customer a solution and satisfies their desires, needs wants and aspirations.

A specific and irresistible offer, which is clear and the customer, understands exactly what is being offered. A strong call to action must tell the customer exactly what to do next to reach the solution for their problem and or fulfil their desire. E.G. for further information please visit: your URL. P.S. Your (postscript) should remind the reader why they must take action. End with a further call to action. This is the second most read part of your sales copy after your headline and you should use it to your best advantage.

Here you should show the reader the advantages of taking immediate action which could be, that they receive extra products or services if they act swiftly or by a specified date. Or act immediately to receive a voucher for two to enjoy a free spa at Get fit quick Leisure Centre for example.

Congratulate yourself; you are now able to write high impact sales copy that delivers. Let us sum up with a quote ‘The biggest room in the world is the room for improvement’ so always strive for the next level.

We wish you the very best of Luck in life and also in your business endeavours!!

What Makes A Good Business To Business Marketer?

You don’t need an address book or contact list as long as your arm in order to market your product or service. Everyone has to start somewhere and successful Business to Business Marketing is all about identifying your customer and networking with them. But first you must ask yourself a simple question. Is my business local or national?

If the answer is local then you need to contact your Chamber of Commerce and register with them. They will doubtless hold regular meetings and seminars which you can attend. Joining your local Chamber of Commerce is free.

You can also join the local branch of BNI (Business Network International). Use their website to find your nearest ‘chapter’. BNI is not free – far from it in fact – and it can be costly. Sign-up fee, annual fee, attendance fee, meal costs all add up to a princely sum each year. There is also the criteria that each chapter only allows one member per type of business. You can be a ‘guest’ for the first couple of meetings to see how you like it with no obligation to ‘sign up on the dotted line’.

Local or national it doesn’t really matter when it comes to LinkedIn. It’s relatively easy to work out how you can set up a profile for yourself (and your business). Join groups appropriate to your business interests and follow the ‘forums’ that go on within each group. As soon as you feel confident enough dive in and test the water. Respond to queries, offer helpful suggestions/ solutions to queries. You’ll find people often ask for recommendations for anything from a good accountant to how to solve a particular problem. Joining LinkedIn is free and is the fastest growing ‘social networking’ sites around.

I am a great believer in putting my thoughts and plans down on paper or computer and always carry a notepad and pen somewhere upon my person. You never know when an idea, a thought or even a contact opportunity may present itself. I’ve lost count of the number of times I’ve espied an advert or notice that affords a possible customer for my services. I’m also guilty of not holding on to random thoughts and find that in writing them down I don’t have to worry about trying to recollect a ‘bright idea’. In this manner I also keep in touch on a fairly regular basis with key contacts that I develop. People in business that I want to do business with or that can help me with future contacts understand why I am communicating with them. For are they not in business too and doing the very same thing themselves.

I have also been known in the odd spare moment to brainstorm potential business sources. The Internet, it goes without saying these days, is a godsend in this regard. I’ve whiled away many an hour trawling through keyword searches on my laptop and delving into websites. I’ve followed the promising ones up, contacted them – exchanged a few e-mails, a text here and there, invited them to join LinkedIn and connect our profiles (if not already members). Ultimately I visited their places of work, met for a coffee or lunch….

Over time I have built up an address book list to which I refer continually and contact as appropriate.